fredag, mars 04, 2011

The water ionization controversy: a skeptical approach

My colleague, Lewis A. Beach, and I were recently mentioned in a self-aggrandizing, egomaniacal rant penned by a fervent supporter of Peter Goodgold and the alkaline water industry. If you are not familiar with the multi-level marketing scheme of water ionization or Goodgold’s position as the self-appointed “Water Guru,” here is something of a summary:

Approximately a month ago, a very prominent advocate of science and skepticism on YouTube uploaded a video critically reviewing the claims of ionized water. This user has chosen not to disclose his actual name, and goes instead by the name of Answersinbooks, who devoted a great deal of time and energy into presenting his criticisms of alkaline water, on both a scientific and ethical level. This video – “Water water everywhere but none of these drips can think” – was false-flagged by Goodgold’s supporters, which resulted in the deletion of that video from the YouTube website due to claims of “copyright infringement.” In addition to mirroring the video on the Science of Reason YouTube channel, Lewis A. Beach (and I) each penned individual posts on the Science of Reason blog questioning the authenticity of the mentioned copyright notice and the medicinal value of drinking ionized water. We were rewarded for our labor two-fold: First, we received many critical and supportive comments from individuals interested in analyzing the water ionization industry. (One of the articles – Waterworks4u wants to silence our friend – has received over 100 comments since it was published three weeks ago.) Secondly, and perhaps more flatteringly, Lewis Beach and I were mentioned by profession in a critical article written in response that managed to compare alkaline water to the Copernican revolution and the continental drift movement in 20th century geology.